About Us

Rooh by Sangani - Lasting Impressions

Rooh Scents is not just a fragrance brand; it’s the essence of sophistication, a testament to refined living. Inspired by the Urdu word for "Soul," Rooh was founded by Danyal, whose passion for exploring the world’s finest scents led him to reimagine Pakistan’s perfume scene. Through his travels, he recognised the absence of world-class fragrance experiences in his homeland, and thus, Rooh was born—to fill that void with perfumes that embody depth, soul, and timeless elegance.

At Rooh, we believe that a fragrance should do more than linger in the air—it should evoke cherished memories and unforgettable emotions. Through years of meticulous research and innovation, our fragrances are crafted in a cutting-edge laboratory, adhering to the highest international standards. By blending the finest ingredients sourced from around the globe with the expertise of master perfumers, each Rooh fragrance unfolds in layers, leaving an enduring impression that lasts well beyond the moment.

Our four signature collections honor the enduring brotherhood of the Sangani Group, each named after one of its co-founders: Shoaib (S Line), Zeeshan (Z Line), Mustafa (M Line), and Danyal (D Line). Each collection captures the unique essence of its namesake, whether it’s the spirit of boundless adventure or the quietude of introspective peace. While the fragrance profiles vary, they all share a common thread: the promise of a lasting and unforgettable presence.

Serving Pakistan’s most discerning clientele, Rooh by Sangani is located in the country’s most prestigious and vibrant cities. Our audience seeks more than fleeting trends—they demand authenticity, longevity, and uncompromising quality. Rooh delivers on this promise, creating fragrances that are not just a complement to your persona, but an extension of it. For those who seek a scent as unique as themselves, Rooh Scents offers a legacy of fragrance that speaks directly to the soul.

Explore our collections today and discover the intricate symphony of notes that will elevate your every moment.